Cannes Lions 2025: One-Second Ads and the Olympics Among Grand Prix Winners
A look at the most notable Grand Prix winners from the world's premier advertising festival — from radio creativity to a landmark live event.
In the Audio & Radio category, the Grand Prix went to Budweiser's one-second ads, created in Brazil: this minimal format earned the brand 68 million impressions on TikTok. A prime example of how a constraint becomes a creative idea.
Events and Packaging
- Outdoor Grand Prix — the Paris 2024 Olympic Games opening ceremony and KitKat's 'Phone Break' campaign
- Print & Publishing — Penny with 'price-tag packaging' against the backdrop of inflation
- PR — India takes a Grand Prix in this category for the first time in history
- Media — Dove for a campaign that integrated AI
What This Year Tells Us
Cannes Lions 2025 showcased a broad spectrum of strong creative work: from technology-driven AI campaigns to strikingly simple ideas like a one-second spot. The common denominator was neither budget nor technology, but a precise idea that an audience grasps instantly.
