Video Podcasts Go Mainstream: Every Major Platform Now Supports Video
Podcasting is no longer audio-only. Video has become essential, and platforms are racing to integrate it into their ecosystems.
In early 2025, YouTube reported more than one billion monthly viewers of podcast content, and by early 2026, even Apple Podcasts had begun supporting video episodes. All major platforms now treat video as a core podcasting feature.
Audiences Want to Watch
- Around 41% of podcast listeners in the US prefer shows they can also watch
- More than half of all shows publish full video versions on YouTube
- Creators who use video see greater reach, engagement, and monetization
- Short clips cut from episodes have become a standalone promotion channel
What Creators Should Do
Multi-platform distribution has become a necessity: full-length video, short vertical clips, and smart workflows. Today, a podcast is a media product that lives simultaneously in search, video, and community — not just an audio file in a feed.
